While the Star Wars saga has universal appeal, Lucasfilm and 20th Century Fox marketing departments took great care to take the unique perspectives of each country and territory into consideration when planning promotions for Star Wars Episode I The Phantom Menace. When it came to the Episode I one-sheet poster, the global use of Drew Struzan's artwork enhanced the sense of world-wide community anticipating the film. However, special care needed to be taken in localizing the Episode I logo and other textual poster elements.

In developing the Episode I logo for each country, there were two goals. First, while various logos would be using different words of different lengths (and in some cases, non-Roman character sets), they each needed to share a visual look that would be instantly recognizable.

Second, the words "Episode I" and "The Phantom Menace" needed to be translated into the local language in a concise but clear manner. While 'Episode I' was relatively simple, bringing the subtlety of a title like The Phantom Menace to other languages proved more difficult. In many cases, the literal translation of 'Phantom' and 'Menace' was not the best choice. In German, for example, 'Phantom' could not be translated directly, so "Die Dunkle Bedrohung" was used, which translates to "The Dark Menace".

In all, the Episode I one-sheet poster was translated into 32 languages. The following is a gallery of fourteen international poster variations used for 1999's theatrical release.

Denmark	Finland
France	Germany
Greece	Israel
Italy	Japan
Korea	Norway
Portugal	Sweden
Thailand	USA