On April 2, Revenge of the Sith's family of promo partners will launch some of the coolest merchandising tie-in promotions ever conceived for a Star Wars film. Breakfast cereals, kids meals, candies, soft drinks, ringtones, and much more stand ready to be received by fans, families and collectors. Here's a look at some of the activity that will start soon in the U.S.
Burger King
Burger King rejoins Star Wars for the first time since 1983's Return of the Jedi collectible glass promotion. This time, collectors will have a go at a wild array of "super deformed" Star Wars character and vehicle toys spanning the entire saga. Their adult-targeted campaign will include a scratcher card game that allows players to "Choose Your Destiny" in which every card is a potential winner--you must simply make the right choice to win!
Masterfoods
Masterfoods, whose brands include M&M's, Kudos, Skittles, and Lucas, are giving fans a plethora of packaging designs to collect across their candy and snack brand lines. The M&M's brand will launch the Star Wars M-pire campaign which will debut the new dark chocolate M&M's and feature several new M&M's characterizations of Star Wars characters.
Pepsi
Pepsi's activities will include unique Episode III packaging designs on their 12-packs, 24-packs, and 2-liter soft drink products including Diet Pepsi, Pepsi, Caffeine Free Pepsi, Mountain Dew, Diet Dew and Slice. Also, Pepsi is launching a Darth Dew Slurpee, in collectible cups at 7-Eleven stores nationwide.
Cingular
Cingular is offering exclusive mobile content consisting of ringtones, screensavers, wallpapers, and games.
Frito Lay
Fans can expect Star Wars-themed packaging for LAY'S® Classic and LAY'S® Wavy potato chips, including an in-bag surprise consisting of 1 of 12 exclusive sticker designs and in-store displays picturing scenes and characters from across the saga. Also new this year, for a limited time only, Frito-Lay will feature a Star Wars-inspired CHEETOS® snack.
Kellogg's
Kellogg's "Fuel the Force" campaign will include their breakfast cereal, toaster pastry, waffle, cracker, and fruit snack brands with features such as Star Wars-themed packaging, game card boxes, light-up "saberspoon" premiums, cookie jars, plates, and snack bowls. Star Wars even get its own licensed cereal!
Keep checking starwars.com as the Episode III excitement heats up for more details about these exciting promotions, contests and premiums.
