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Exclusive Theater Merchandise Available in Japan
July 28, 2005

[ Click here to view images ] While Revenge of the Sith fever continues to sweep across Japan, theater-goers are discovering scores of exclusive collectibles available in the theater lobbies throughout the land. Manufactured by Toho, Star Wars cell phone straps, pens, posters, t-shirts, pin sets, and more are being snatched up by fans eager to take home a piece of the Sith experience.

In the United States and other countries, fans usually don't see the same level of Star Wars merchandising that they would in a Japanese movie theater. Many domestic and international theaters showing Star Wars features have traditionally been spare in the way of movie tie-in merchandise and promotions, in part to keep the movie-going experience clear and clutter-free.

In Japan, however, theater merchandising is a long-held tradition, and generally accepted to be part of the cinematic experience. While the U.S. and other countries have often made due with a poster or drink cup, Japanese theaters offer a wide variety of merchandise to patrons, from paperweights to perpetual calendars. Further, their venue-exclusivity makes these items very appealing to collectors, since they are often produced in limited quantities and snatched up by the initial waves of movie-goers.

In addition to their limited numbers and availability, Toho's high quality Star Wars wares make them desirable in their own right, especially to collectors who are not used to finding such quality standards lavished on "casual" collectibles.

For the intrepid collector, our slideshow at right features a comprehensive array of items produced by Toho in Japan for the Revenge of the Sith theatrical release.

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