• TikTok
  • Instagram
  • Twitter
  • Facebook
  • YouTube
  • Star Wars Kids
Star Wars Logo

Search

My Account Logout
  • More More
    • NEWS + FEATURES
      • THE LATEST
      • ANDOR
      • CELEBRATION
      • QUIZZES + POLLS
      • BOOKS + COMICS
    • VIDEO
      • ALL VIDEO
      • THIS WEEK! IN STAR WARS
    • FILMS
    • SERIES
      • All Series
      • Andor
      • Skeleton Crew
      • Ahsoka
      • The Mandalorian
    • GAMES + INTERACTIVE
      • View All
      • Star Wars Outlaws
      • Games + Apps
      • VR + Immersive
    • DATABANK
      • ALL DATABANK
      • ERAS
    • DISNEY+
      • STREAM NOW
      • EXPLORE
      • THE DISNEY BUNDLE
Local Nav | Drop-Down Phase III - 20231020
Local Nav | Drop-Down Phase III - 20231020
My Account Logout
  • other
  • instagram
  • twitter
  • facebook
  • youtube
  • other
STAR WARS | DISNEY+ STAR WARS ON DISNEY+

All

  • Andor
  • Star Wars Celebration
  • Skeleton Crew
  • The Mandalorian
  • Ahsoka
  • The Acolyte
  • Obi-Wan Kenobi
  • The Book of Boba Fett
  • The Bad Batch
  • The Clone Wars
  • Visions
  • Behind the Scenes
  • Books + Comics
  • Characters + Histories
  • Collecting
  • Creativity
  • Disney Parks
  • Disney+
  • Events
  • Fans + Community
  • Films
  • Games + Apps
  • ILM
  • Interviews
  • LEGO Star Wars
  • Lucasfilm
  • Merchandise
  • Opinions
  • Quizzes + Polls
  • Recipes
  • Rogue One
  • Solo
  • Star Wars Day
  • Star Wars Rebels
  • Series
  • The High Republic
Merchandise
In Pop Culture
Star Wars in the UK: Lyons Maid Ice Cream

Star Wars in the UK: Lyons Maid Ice Cream

In the late '70s and early '80s, Lyons Maid ice cream was strong with the Force.

Mark Newbold
Mark Newbold
January 9, 2014

In the late '70s and early '80s, Lyons Maid ice cream was strong with the Force.

swintheuk_logo_1


lyonsmaid_collage_1


Being a kid in the '70s here in the UK was, in a word, brilliant. We had Grange Hill, Chopper bikes, flares, and Green Flashes, 8-tracks in the car, Judge Dredd in 2000 AD and The Hitchhiker's Guide to the Galaxy on the radio. ELO and Wings toured the world while the Sex Pistols caused scandal wherever they went, and the Bee Gees notched up what was then the biggest selling album in music history with Saturday Night Fever. Oh, and Ipswich Town won the FA Cup, beating Arsenal 1-0 (and my beloved West Bromwich Albion in the semi-finals), and the nation was still buzzing after the Silver Jubilee celebrations of '77. But being a kid, and a hungry one at that, one of the best things about the late '70s was the food. Monster Munch, Secret Agents, Pacers, Space Invaders, Spangles, and of course, Lyons Maid ice cream. And being a Star Wars kid in '77 who was hungry for anything to do with the galaxy far, far away, the Star Wars tie-in with Lyons Maid ice cream was a scoop.

Star Wars Lyons Maid chocolate ice lolly
http://theswca.com/

Lyons Maid were as big a name in '70s Britain as Pot Noodle and Wimpy's. Lyons, who first started making ice cream in 1894 for a very seasonal British market, shipped their product across the country by train. By 1954, after the World War II and the banning of ice cream production due to rationing the popularity of ice cream continued to grow, bolstered by the introduction of the frozen ice lolly and Lyons Maid developed its business, expanding and buying up smaller regional companies, increasing their market share and reach. Their first Star Wars promotion in 1977 -- prior to the release of the film here in the UK -- caused quite the stir.

Star Wars (1977)

Star Wars masks from Lyons Maid


An extremely rare item in 2014, they were a must-have back in '77. The masks were given away free with a selection of six ice lollies -- C-3PO, Chewbacca, Darth Vader, R2-D2, Stormtrooper, and Tusken Raider were wrapped around a chocolate iced lolly with chocolate flavor coating, tipped with starry white sugar balls -- all with the image of an X-wing on the reverse and came stored and folded, with a horizontal fold across the center of the card.

Star Wars Lyons Maid ice lolly
http://theswca.com/

While there were six lollies to buy, there were four masks, so kids had the choice of C-3PO, Chewbacca, Darth Vader, and Stormtrooper. Measuring 8 x 7.4 inches, the holes had to be punched out and string attached (a job for mom or nimible-fingered kids raised on Blue Peter) and presto, you suddenly became a hero of the Rebellion or an agent of the Empire for just 10p.

Star Wars Lyons Maid ice lolly
http://theswca.com/

The Empire Strikes Back (1980)

Star Wars ice cream by Lyons Maid
http://theswca.com/

Speaking of Empire, the hot summers of the late '70s shifted a lot of ice cream and lollies and by the time The Empire Strikes Back arrived in the UK on 21st May 1980, just a day after its Royal Premiere, the thought of some much needed refreshing ice cream was almost as tantalizing as the film -- and Lyons Maid obliged with a series of ices to tie in with the film.

Lyons Maid ice cream for The Empire Strikes Back
http://theswca.com/

Empire is notorious for having far fewer tie-ins than Star Wars, the thought of a successful follow up that was an equal to its predecessor still being a foreign idea 34 years ago, but Lyons Maid were savvy and quickly put their plans into place and by late spring we were treated to a second wave of products.

Lyons Maid Star Wars lollipop stickers
http://starwarsimages.home.comcast.net/

This time around the permanent image was of Darth Vader from Ralph McQuarrie's classic "Vader in Flames" artwork gave us six different characters: Boba Fett, Darth Vader, Lando Calrissian, Leia Organa, Han Solo on Tauntaun, and Master Yoda. And all came wrapped around a toffee and mint flavor lolly with chocolate coating, covered in tiny sugar balls. It was useless to resist...

Star Wars Lyons Maid lollipop packaging
http://theswca.com/

This series didn't give away masks. Instead the 1980 Empire series gave kids the chance to collect a series of 12 unnumbered stickers or transfers which included Luke Skywalker, Stormtrooper, C-3PO, Han and Lando, Master Yoda, Carbon Freezing Chamber, Darth Vader, and Han and Luke on Tauntaun stickers and R2-D2, Chewbacca, Boba Fett and Lando Calrissian transfers.

Star Wars Lyons Maid lollipop packaging
http://theswca.com/

By the time Return of the Jedi came around, Lyons Maid were no longer working with the Star Wars license, and as such no new promotions hit the UK. It wouldn't be until 1997 and the release of the Star Wars Trilogy Special Edition that Lyons Maid, now part of food giant Nestle since its sale in 1992, would release another Star Wars product, that being the ever-delicious FAB ice lolly in an eight-pack box and Fruit Pastille lollies in a four-pack. Perhaps the heady and innocent days of 1977 and 1980, when stickers, transfers, and masks would excite most kids has passed, but for nostalgia freaks like me and many others, ice cream has never tasted as good.

Mark Newbold is the daily content manager of Jedi News and has been involved in websites since 1995. He has been contributing to Star Wars Insider since 2006 and is the co-host of the UK-focused podcast Radio 1138.

Related Topics

star wars in the uk Lyons Maid food promotions

Related Stories

  • Wheel of Fortune Spins to the Galaxy Far, Far Away
    [object Object] [object Object]

    Wheel of Fortune Spins to the Galaxy Far, Far Away

    June 1, 2023

    June 1, 2023

    Jun 1

  • Star Wars in the UK: The British TV Roles of Star Wars Actors
    [object Object] [object Object]

    Star Wars in the UK: The British TV Roles of Star Wars Actors

    December 12, 2014

    December 12, 2014

    Dec 12

  • Studying Skywalkers : Shared Motifs in Star Wars and Shakespeare
    [object Object] [object Object]

    Studying Skywalkers : Shared Motifs in Star Wars and Shakespeare

    August 28, 2014

    August 28, 2014

    Aug 28

  • How to Make a Star Wars Paper Rose
    [object Object]

    How to Make a Star Wars Paper Rose

    February 10, 2014

    February 10, 2014

    Feb 10

  • Chewbacca Gets a Job at MTV
    [object Object] [object Object]

    Chewbacca Gets a Job at MTV

    May 3, 2013

    May 3, 2013

    May 3

  • A Padawan's Journey...All Roads Lead Back To Disney!
    [object Object] [object Object]

    A Padawan's Journey...All Roads Lead Back To Disney!

    November 7, 2012

    November 7, 2012

    Nov 7

  • StarWars.com Celebrates World Space Week
    [object Object] [object Object]

    StarWars.com Celebrates World Space Week

    October 9, 2012

    October 9, 2012

    Oct 9

  • How sweet it is! Being in the right place at the right time can sometimes pay BIG dividends!
    [object Object] [object Object]

    How sweet it is! Being in the right place at the right time can sometimes pay BIG dividends!

    September 10, 2012

    September 10, 2012

    Sep 10

More From Star Wars:
  • TikTok
  • Instagram
  • Twitter
  • Facebook
  • Youtube
  • SWKids
  • Terms of Use
  • Additional Content Information
  • Privacy Policy
  • Children's Online Privacy Policy
  • Your US State Privacy Rights
  • Disney Store | Star Wars
  • Star Wars Helpdesk
  • Interest-Based Ads
  • Do Not Sell or Share My Personal Information

TM & © Lucasfilm Ltd. All Rights Reserved