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{:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"}

General Mills Cereals Have the Droids You're Looking For

November 9, 2015
November 9, 2015

No need to go searching on Tatooine. "Droid viewers" are free inside General Mills' classic cereals!

Your favorite General Mills cereals have a new special ingredient: the Force. (And it looks like Honey Nut Cheerios' Buzz has turned to the dark side.)

General Mills is bringing Star Wars to some of its most popular cereals, from the box to what's inside. Cinnamon Toast Crunch, Mini Trix, Reese's Puffs, Honey Nut Cheerios, and Walmart-exclusive packages of Cookie Crisp all have a special "Droid Viewer" free inside. Available now, each Droid Viewer comes in the form of a Star Wars: The Force Awakens droid -- BB-8, C-3PO, R2-D2, the mouse droid, and the previously unseen B-U4D and PZ-4CO, all in a cool retro style -- with an image from Star Wars: The Force Awakens hidden within. Plus, there's an exclusive variant that only the most seasoned bounty hunters will be able to track down: Look for an alternate BB-8 Droid Viewer, featuring movie-accurate colors, in specially-marked boxes of Cinnamon Toast Crunch at Target. Get a first look at the entire collection in the gallery below!

  • General Mills Star Wars Droid Viewer
    bb8_2_square_03
    BB-8 of
    bb8_2_square_03
    BB-8 of
  • General Mills Star Wars Droid Viewer
    c3po_square_04
    C-3PO of
    c3po_square_04
    C-3PO of
  • General Mills Star Wars Droid Viewer
    r2d2_square_12
    R2-D2 of
    r2d2_square_12
    R2-D2 of
  • General Mills Star Wars Droid Viewer
    mousedroid_square_10
    Mouse droid of
    mousedroid_square_10
    Mouse droid of
  • General Mills Star Wars Droid Viewer
    pz-4co_square_11
    PZ-4CO of
    pz-4co_square_11
    PZ-4CO of
  • General Mills Star Wars Droid Viewer
    b-u4d_square_01
    B-U4D of
    b-u4d_square_01
    B-U4D of
  • General Mills Star Wars Droid Viewer
    bb8_1_square_02
    BB-8 (Target exclusive) of
    bb8_1_square_02
    BB-8 (Target exclusive) of
  • General Mills Star Wars Droid Viewer
    group_07

    of
    group_07

    of
  • But that's not all -- for the first time ever, General Mills' classic characters are dressing up. Honey Nut Cheerios' Buzz appears as Darth Vader, Mini Trix's rabbit's ears are in Leia buns, and more. Take a sneak peek below.

  • Star Wars Cinnamon Toast Crunch
    cinnamon_toast_crunch

    of
    cinnamon_toast_crunch

    of
  • Star Wars Cookie Crisp
    cookie_crisp

    of
    cookie_crisp

    of
  • Star Wars Honey Nut Cheerios
    honey_nut_cheerios

    of
    honey_nut_cheerios

    of
  • Star Wars Reese's Puffs
    reeces_puffs

    of
    reeces_puffs

    of
  • Star Wars Trix
    trix

    of
    trix

    of
  • The droids you're looking for are in the cereal aisle. But will you find them all?

    StarWars.com. All Star Wars, all the time.

    General Mills Droid Viewer

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