In a new collaboration, the beanie brand has created all-new, Star Wars-inspired designs that will continue its mission to help children battling cancer.
StarWars.com: Let's talk more about your mission. You and Brian were classmates when you hatched the idea of a socially-conscious brand that would provide hats to children battling cancer. What inspired this idea?
StarWars.com: Once you achieved your goal -- 45,000 hats later -- you turned your attention to charitable giving. Now 50 percent of the net profit of each hat goes to the Love Your Melon Fund. Why was it important to you to expand in this way?
StarWars.com: Have you seen the benefits of your program in action?