• More More

Search

My Account Logout
  • facebook
  • instagram
  • youtube
  • twitter
  • other
  • NEWS + FEATURES
  • VIDEO
  • FILMS
  • SERIES
  • INTERACTIVE
  • COMMUNITY
  • DATABANK
  • DISNEY+
  • More More
My Account Logout
  • facebook
  • instagram
  • youtube
  • twitter
  • other

ALL OF YOUR STAR WARS FAVORITES NOW STREAMING ON DISNEY+

All

  • Andor
  • Behind the Scenes
  • Books + Comics
  • Characters + Histories
  • Collecting
  • Creativity
  • Disney Parks
  • Disney+
  • Events
  • Fans + Community
  • Films
  • Force For Change
  • Forces of Destiny
  • Galaxy of Adventures
  • Games + Apps
  • ILMxLAB
  • In Pop Culture
  • Interviews
  • LEGO Star Wars
  • Lucasfilm
  • Merchandise
  • Obi-Wan Kenobi
  • Opinions
  • Quizzes + Polls
  • Recipes
  • Rogue One
  • Solo
  • Star Wars Celebration
  • Star Wars Day
  • Star Wars Rebels
  • Star Wars Resistance
  • Television
  • The Bad Batch
  • The Book of Boba Fett
  • The Clone Wars
  • The Force Awakens
  • The High Republic
  • The Last Jedi
  • The Mandalorian
  • The Rise of Skywalker
  • The Star Wars Show
  • Visions
{:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"}

Star Wars Force Friday II Coming September 1, 2017

February 16, 2017
February 16, 2017

Get the first details on the global launch of Star Wars: The Last Jedi toys, collectibles, and more!

Attention, Star Wars fans: It's time to make some room on your desk, toy shelf, bookshelf, and in your closet.

Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of Star Wars: The Last Jedi products. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. on Friday, September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars. In addition, packaging for the new line, featuring striking images of a lightsaber-wielding Rey, Poe Dameron, and Finn, was also revealed today and can be seen below.

force-friday-packaging

“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for The Last Jedi. Plans for this year’s worldwide event are top secret, but expect something befitting the excitement around the next episode of the Star Wars saga.”

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from Star Wars: The Force Awakens. Toys from the new line were revealed via a global livestream unboxing event with top Maker Studios creators that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.

Jill Wilfert, vice president of global licensing and entertainment from The LEGO Group commented, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new Star Wars: The Last Jedi products during Force Friday II -- a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”

Details of how fans can participate will be revealed closer to the event, but the worldwide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for The Last Jedi will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.

“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past 40 years. The new line for The Last Jedi is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, senior vice president at Hasbro.

Stay tuned to StarWars.com for more on Force Friday II!

StarWars.com. All Star Wars, all the time.

Force Friday

Related Stories

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"} {:title=>"Collecting", :url=>"https://www.starwars.com/news/category/collecting"}

    Star Wars Valentine's Day Gift Guide 2023

    January 26, 2023

    January 26, 2023

    Jan 26

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"}

    Exploring Shades of the Galaxy Far, Far Away: Pat McGrath on Her New Star Wars Makeup Collaboration

    December 16, 2022

    December 16, 2022

    Dec 16

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"}

    Star Wars Holiday Gift Guide 2022

    November 21, 2022

    November 21, 2022

    Nov 21

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"} {:title=>"Collecting", :url=>"https://www.starwars.com/news/category/collecting"}

    Star Wars Black Friday and Cyber Week 2022 Deals!

    November 18, 2022

    November 18, 2022

    Nov 18

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"}

    Star Wars + Halloween Shopping Guide 2022

    October 3, 2022

    October 3, 2022

    Oct 3

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"} {:title=>"Collecting", :url=>"https://www.starwars.com/news/category/collecting"}

    Check Out D23 Expo 2022's Star Wars Exclusives

    September 2, 2022

    September 2, 2022

    Sep 2

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"} {:title=>"Characters + Histories", :url=>"https://www.starwars.com/news/category/characters-+-histories"}

    DC Shoes Collects the Bounty on a New Boba Fett Capsule Collection - Reveal

    July 5, 2022

    July 5, 2022

    Jul 5

  • {:title=>"Merchandise", :url=>"https://www.starwars.com/news/category/merchandise"} {:title=>"Obi-Wan Kenobi", :url=>"https://www.starwars.com/news/category/obi-wan-kenobi"}

    Obi-Wan Wednesdays: The Purge Trooper Joins Hasbro's Black Series and More!

    June 15, 2022

    June 15, 2022

    Jun 15

  • More From Star Wars:
    • Facebook
    • Instagram
    • Twitter
    • Youtube
    • SWKids
    • Terms of Use
    • Additional Content Information
    • Privacy Policy
    • Children's Online Privacy Policy
    • Your California Privacy Rights
    • Star Wars at shopDisney
    • Star Wars Helpdesk
    • Interest-Based Ads
    • Do Not Sell My Personal Information

    TM & © Lucasfilm Ltd. All Rights Reserved