• More More

Search

My Account Logout
  • other
  • instagram
  • twitter
  • facebook
  • youtube
  • other
  • NEWS + FEATURES
    • THE LATEST
    • MAUL - SHADOW LORD
    • THE MANDALORIAN AND GROGU
    • QUIZZES + POLLS
    • BOOKS + COMICS
  • VIDEO
  • FILMS
  • SERIES
    • All Series
    • MAUL - SHADOW LORD
    • Andor
    • Ahsoka
    • The Mandalorian
  • GAMES + INTERACTIVE
    • View All
    • Games + Apps
    • VR + Interactive
  • DATABANK
    • ALL DATABANK
    • GALAXY MAP
    • ERAS
  • DISNEY+
    • STREAM NOW
    • EXPLORE DISNEY+
    • THE DISNEY BUNDLE
  • More More
My Account Logout
  • other
  • instagram
  • twitter
  • facebook
  • youtube
  • other

STAR WARS ON DISNEY+

All

  • Star Wars: Maul - Shadow Lord
  • The Mandalorian and Grogu
  • Star Wars: Starfighter
  • Andor
  • Rogue One
  • Series
  • Films
  • Disney+
  • Games + Interactive
  • Books + Comics
  • Merchandise
  • LEGO Star Wars: Rebuild the Galaxy
  • Visions
  • The Mandalorian
  • Ahsoka
  • Skeleton Crew
  • The Acolyte
  • Obi-Wan Kenobi
  • The Book of Boba Fett
  • The Bad Batch
  • The Clone Wars
  • Interviews
  • Collecting
  • Creativity
  • Disney Parks
  • Events
  • Fans + Community
  • LEGO Star Wars
  • Lucasfilm
  • Quizzes + Polls
  • Recipes
  • Star Wars Rebels
  • Star Wars Celebration
  • The High Republic
{:title=>"Fans + Community", :url=>"https://www.starwars.com/news/category/fans-+-community"} {:title=>"Series", :url=>"https://www.starwars.com/news/category/series"}

Her Universe: An Army of Fangirls!

December 5, 2012
December 5, 2012
Ashley Eckstein

A fangirl revolution started a few years ago when we launched Her Universe. It was not a single effort by me or my team, it was a united effort by an army of fangirls -- starting with Star Wars fans. We were tired of settling for Star Wars clothes made for men and boys and we wanted merchandise made just for women. Lucasfilm recognized its female fans and gave me the opportunity to make Star Wars products as the first collection for my company, Her Universe.

My dream was that one day a girl could walk into a store in the mall and she would have just as many sci-fi apparel options to choose from as the boys did. My favorite specialty retailer of choice is Hot Topic. They always have me covered for all of my geeky and trendy needs! Hot Topic has definitely heard the requests from our army of fangirls and they now offer several sci-fi/fantasy products made exclusively for women in their store. To take it a step further, they've even made the above video about fangirls, Her Universe, and Ahsoka Tano!

On behalf of female fans, I would like to say thank you to Hot Topic for giving us fangirls our own section. We no longer have to walk over to the boys' side to get what we want! If you have a message for Hot Topic or would like to share your shopping story as a fangirl, let me know in the comments section, and trust me: I also know that we still have a long way to go. We are working on new designs, expanded size ranges, and I am ALWAYS looking for your suggestions.

May The Force Be With You!
Ashley :o

ashleyAshley Eckstein is the voice of Ahsoka Tano on Star Wars: The Clone Wars and also the founder of Her Universe, the first merchandise line made exclusively for female Star Wars fans! You can follow Ashley on Facebook and Twitter.

Her Universe Fangirls

Related News + Features

  • {:title=>"Lucasfilm", :url=>"https://www.starwars.com/news/category/lucasfilm"} {:title=>"Series", :url=>"https://www.starwars.com/news/category/series"}

    Star Wars: Maul – Shadow Lord Teaser Trailer and First Poster Arrive

    January 22, 2026

    January 22, 2026

    Jan 22

  • {:title=>"Lucasfilm", :url=>"https://www.starwars.com/news/category/lucasfilm"} {:title=>"Series", :url=>"https://www.starwars.com/news/category/series"}

    Celebrate Lucasfilm Animation’s 20th Anniversary With This Who’s Who Poster

    January 21, 2026

    January 21, 2026

    Jan 21

  • {:title=>"Characters + Histories", :url=>"https://www.starwars.com/news/category/characters-+-histories"} {:title=>"Disney+", :url=>"https://www.starwars.com/news/category/disney+"}

    Who is Maul?

    January 21, 2026

    January 21, 2026

    Jan 21

  • {:title=>"Lucasfilm", :url=>"https://www.starwars.com/news/category/lucasfilm"} {:title=>"Films", :url=>"https://www.starwars.com/news/category/films"}

    Star Wars Year in Review 2025

    December 22, 2025

    December 22, 2025

    Dec 22

  • {:title=>"Lucasfilm", :url=>"https://www.starwars.com/news/category/lucasfilm"} {:title=>"Disney+", :url=>"https://www.starwars.com/news/category/disney+"}

    Watch the Star Wars: Young Jedi Adventures Season 3 Trailer with Your Younglings

    November 19, 2025

    November 19, 2025

    Nov 19

  • {:title=>"Visions", :url=>"https://www.starwars.com/news/category/visions"} {:title=>"Disney+", :url=>"https://www.starwars.com/news/category/disney+"}

    Meet the Filmmakers Behind the Newest Star Wars: Visions Shorts

    November 14, 2025

    November 14, 2025

    Nov 14

  • {:title=>"Visions", :url=>"https://www.starwars.com/news/category/visions"} {:title=>"Disney+", :url=>"https://www.starwars.com/news/category/disney+"}

    Meet the Directors Behind the Star Wars: Visions Sequels

    November 6, 2025

    November 6, 2025

    Nov 6

  • {:title=>"Visions", :url=>"https://www.starwars.com/news/category/visions"} {:title=>"Disney+", :url=>"https://www.starwars.com/news/category/disney+"}

    Our Favorite Droid Sidekicks from Star Wars: Visions

    October 31, 2025

    October 31, 2025

    Oct 31

  • More From Star Wars:
    • TikTok
    • Instagram
    • Twitter
    • Facebook
    • Youtube
    • SWKids
    • Terms of Use
    • Additional Content Information
    • Privacy Policy
    • Children's Online Privacy Policy
    • Your US State Privacy Rights
    • Disney Store | Star Wars
    • Star Wars Helpdesk
    • Interest-Based Ads
    • Do Not Sell or Share My Personal Information

    TM & © Lucasfilm Ltd. All Rights Reserved