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Inside Duracell's Star Wars Commercial, 'Battle for Christmas Morning'

Learn the story behind Duracell's new Force -- and battery -- powered TV spot.

November 4, 2015

Never underestimate the power of the Force...or imagination.

Duracell's fun new Star Wars-themed commercial, "Battle for Christmas Morning," celebrates the power of play and the joy of immersing ourselves in a galaxy far, far away. In the spot, a brother and sister take on the forces of the Empire and the First Order -- right in their own hallway and backyard -- with the help of their Duracell battery-powered lightsabers.

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In making the commercial, Duracell collaborated with Disney, Lucasfilm, and Industrial Light & Magic, ensuring authenticity to Star Wars. ILM, the legendary visual effects studio behind the Star Wars saga and countless other films, created the effects, including lightsabers, stormtrooper blaster fire, new dark side villain Kylo Ren’s personal landing craft, and the battle in the skies with an Imperial Star Destroyer and TIE fighters. One of the key creators of Star Wars: The Force Awakens, cinematographer Daniel Mindel, worked on the spot, and Duracell employed a new anamorphic camera lens and aspect ratio only used previously on Star Wars: The Force Awakens. (Plus, that's Anthony Daniels voicing C-3PO, appearing with his red arm, as will be seen in the upcoming film.)

Check out the complete commercial below, and be on the lookout for AT-ATs in your neighborhood.