Disney and Lucasfilm team up to launch Star Wars Force for Change. The second phase of this campaign focuses on UNICEF’s "Kid Power Initiative,” which uses a tracker band that measures children’s steps and eventually triggers a signal for a packet of food. The goal is to encourage young fans at Star Wars Celebration to wear these bracelets and run through a fun obstacle course to generate as many packets as possible which will be sent to malnourished children around the world.
