Rare Japanese Star Wars Posters

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July 31, 2008

Presentation by Hideyuki Takizawa

These posters advertising Japan's Boys Photo News were displayed in libraries and at primary schools in 1980.



Coca-Cola staged an expansive Star Wars campaign in 1978, with vinyl banners like these among the promotional materials displayed. Advertising the various bottle caps and premium t-shirts offered as prizes, these banners would have hung in liquor store windows (you can read more about Japan's Coca-Cola Star Wars campaign here).



The 46-inch tall paper banner at left was suspended by a string, often outside, where the wind and weather would batter it. Consequently, they are extremely hard to find today. The poster at right showcases the 50 different bottle caps and premium R2-D2 radio available in the Star Wars Coca-Cola promotion.



This rare poster, which measures approximately 16x14 inches, was often attached to outdoor vending machines, where the wind and rain destroyed most of them.



A pair of cardboard bottle carriers and a bottle hanger from the Star Wars Coke campaign -- these are among the most difficult pieces to find from this promotion.



This large transit poster (41"x57") was displayed in train stations, and is just one of a large number of Star Wars-themed posters used to promote Panasonic electronics between 1987-90 (see this insightful article about the Panasonic campaign posted at Rebelscum Japan).



This pair of rare posters to promote Morinaga confections in Japanese candy stores incorporated the Hildebrandt poster artwork at left and an original Japanese illustration at right.



A poster promoting a series of Return of the Jedi "mech cards" from confectioner Myojo.



This poster featuring George Lucas standing among a roomful of Star Wars props was an exclusive sold at the 1993 George Lucas Exhibition, a museum tour in Japan.



The famous Yamakatsu poster at left, called "Starfall" by many collectors, was illustrated by Noriyoshi Ohrai and is actually more popular among collectors living outside Japan than within. At right is an original artwork by Ohrai which was later reproduced in a rare portfolio offered in select Japanese theaters. According to Takizawa, Ohrai remains something of an enigma in Japan, allowing only his closest editors and publishers to meet with him. He doesn't grant interviews to the media, and never stages an exhibit of his many works.



Special thanks to Eimei Takeda for translating the poster panel into English.

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Keywords: Other Collectibles, Posters, Celebration Japan, International

Filed under: Vault, Collecting, Fans, Event News
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