The Lucasfilm Licensing Archives Revealed

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June 29, 2005

Necessary Downsizing

In addition to conservation, the need to occasionally downsize the collection is another responsibility Wendt must contend with, as was the case with the recent move of the Archive to an on-site location. As anyone who collects can tell you, downsizing can be a painful process, especially on the scale required to streamline a collection the size of Lucas Licensing's. "I had some very difficult feelings about that move," Wendt confesses, "because when I set it up, it was completely empty, unlike the Skywalker Ranch Archives. There was something very satisfying and personal about the off-site archive. I had personally supervised the construction of the shelving, and the layout of where things went, so when we purged it and moved it, there was an inescapable feeling of attachment and resistance to change."

As a result of the move, some extraneous merchandise was allocated to charity outlets throughout the U.S. and to places as far as Indonesia and Afghanistan. As the materials have been slowly surfacing in these markets, collectors have been buzzing about the potential of hitting the mother lode at one of the outlet locations. Wendt is just glad the product has been put to good use. "Ultimately, I try very hard to avoid anything being wasted, so we'll donate to charity or recycle what cannot be reused. I've made several large donations to Toys for Tots over the years, and we recently worked on a project that put toys, t-shirts, shoes and bedding in the hands of people who needed them for just the reality of day-to-day living. I'm not sure it mattered that Luke Skywalker was on the warm blanket they slept under, but I know I sleep better knowing that blanket didn't end up in landfill. I am proud of the fact that my managers spent the extra dollars to implement that ideal."

As Episode III merchandise continues to pour into the Archive, and with the possibility of a Star Wars television series and a fourth Indiana Jones film in the future, the need for more space may again present itself, potentially requiring further consolidation of Archive assets. "You can only purge so much," explains Wendt. "Eventually you get down to the limits of what the core collection is and ultimately it has a fixed size."

It is often asked if the Licensing Archive possesses one of every item ever produced by a Lucasfilm licensee. Almost, explains Wendt. "With so many products being developed in so many countries worldwide it is a challenge to track all the items produced, and a challenge for the licensees to make sure we get everything. Overall the licensees are really good about this part of the process, but we have had a few things slip. I don't want to single anyone out, so I'll just say that Sith Happens."

Ultimately, the fact that an Archive exists at all is due to the foresight of Lucas himself, who early on recognized that keeping a physical record of all products bearing his company's trademark would be an indispensable resource for future days. A collector himself, perhaps it's not so hard to see why such lengths would be taken to preserve his merchandising legacy. Of course, he also just plain enjoys the stuff. "I know that he is like many of the fans," muses Wendt, "in that he enjoys the feeling of getting that new Star Wars collectible or toy item in his hands. I know, because I have seen the smile on his face myself."

Thanks to Lucas and a curator like Marc Wendt, future generations should be able to share that smile for years to come.

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Keywords: Other Collectibles, Kenner

Filed under: Vault, Collecting
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