According to a Shadows of the Empire pre-release pamphlet, the merchandising campaign was to span eight months with dozens of unique Shadows products:
April
- Bantam Books: Shadows of the Empire novel and audio novel.
May
- Ballantine Books: The Secrets of Shadows of the Empire.
- Dark Horse Comics: First of six-part monthly series.
- Varèse Sarabande: Original symphonic suite inspired by Shadows, with interactive CD-ROM.
- Zanart Entertainment: Chromium prints.
- Changes: T-shirts.
- Fresh Caps: Baseball caps.
June
- Rawcliffe: Pewter keychain, ceramic mug with pewter logo and pewter vehicle.
July
- Hasbro/Kenner: New action figures (including Luke Skywalker in Coruscant guard disguise and Chewbacca in Snoova bounty hunter disguise) and vehicles (including a swoop with rider and the Outrider).
- Zanart Entertainment: Limited edition matted and framed lithographs of Dark Horse covers.
August
- Lewis Galoob Toys: Micro Machines and Action Fleet vehicles and characters.
- Illusive Concepts: Xizor latex maquette.
- Rolling Thunder Graphics: Lithograph and one-sheet poster
September
- Topps: Hildebrandt art trading card set and book.
- Applause: Vinyl figures and resin sculpture.
- Ertl: Model kits.
- CUI: Boxed tin collector cards of Dark Horse covers.
- Party Professionals: Xizor mask and hands.
- Hollywood Pins: Coisonné pins.
October
- LucasArts Entertainment: Video game for Nintendo 64.
- Western Graphics: Poster.
- Ralph Marlin: Silk tie.
- 3D Arts: Xizor hologram watch.
November
- Infotainment World: Strategy guide for LucasArts game.
*This list fails to mention two submissions by roleplaying game licensee West End Games: The Shadows of the Empire Sourcebook and the Shadows of the Empire Planets Guide
