Duncan Jenkins pops the lid on an obscure Mexican Star Wars Coke promotion from 1978

Discover Japan's first big Star Wars promotional tie-in campaign from 1978.

Fast food's very first Star Wars commercial from 1977!

The galaxy's most famous astrodroid became a "pop" icon in the 1980s.

Vader. Maul. Tyranus. Sidious. Dew. What's that? Haven't heard of the latest addition to the Empire's den of Darths?

On April 2, Revenge of the Sith's family of promo partners will launch some of the coolest merchandising tie-in promotions ever conceived for a Star Wars film.

Pepsi-Cola Company, beverage partner for Star Wars: Episode I The Phantom Menace, announced in May that it will debut 24 limited-edition can designs throughout the summer of '99.